Privacy Policy

Escalera AI – Snappit Ecosystem & Website

Effective Date: 01.09.2025

Last Updated: 23.03.2026

Escalera AI SL ("Escalera AI," "we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, and protect personal information when you use the Snappit ecosystem of mobile apps and websites, which includes: the main Snappit App (iOS and Android) and our standalone Kids Apps — Snap Maps, Snap Memory, Snap Quiz, Snap Handwriting, Snap Spelling, Snap Math, and Snap Reading (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use of the Services.

Important Distinction: Main App vs. Kids Apps

To protect our users and comply strictly with COPPA (US), GDPR-K (EU), and Apple's Kids Category Guidelines, we strictly separate data collection based on the app you are using:

  • The Main Snappit App & Website: Collects broader data (such as photos and precise location) to ensure core functionality for general audiences.
  • Our Kids Apps (Snap Maps, Snap Memory, Snap Quiz, Snap Handwriting, Snap Spelling, Snap Math, and Snap Reading): We NEVER collect personal information, contact data, or location from children. These apps feature zero advertisements, zero behavioral tracking, and do not require an account to play. Data is only collected from adults if they choose to log into an optional Parent Account (see Section 6).

1. Personal Data (Applies to Main App, Web, and Adult Parent Accounts)

Information that identifies you as an individual or can be used to contact you. This may include:

  • Identity Data: First name, last name, username or similar identifier, title, age or parental consent status.
  • Contact Data: Email address, telephone number (if provided), postal or billing address (if applicable).
  • Technical Data: Internet Protocol (IP) address, login data, browser type and version, time zone setting, operating system and platform.
  • Marketing & Communications Data: Your preferences for receiving marketing from us. (Note: We never market to children, and this is never collected in our Kids Apps).

2. Usage Data & Analytics

Information about how you interact with and use our Services, collected automatically:

  • Pages, screens, or features you access.
  • The time and date of visits, time spent on features, and navigation paths.
  • Diagnostic Data: We use third-party tools like Firebase Crashlytics strictly to monitor app stability, capture crash logs, and ensure a good app experience. This data is completely anonymous, does not collect the Apple Advertising ID (IDFA), does not collect Personally Identifiable Information (PII), and is not used to track users across other apps.

3. Content & Location Data (Main Snappit App Only)

Information related to what you submit and where you use the Services:

  • Content Data: Photos, videos, journal entries, or collections you upload.
  • Location Data: Approximate or precise location information, used to suggest nearby Adventures and to tag where snaps were taken. (Note: Precise location is never collected in our standalone Kids Apps).

4. How We Use Information

We use the information we collect to provide and improve the Services, identify items in uploaded photos, personalize collections, provide support, ensure safety, and conduct anonymous analytics (like crash reporting) to improve performance.

5. Sharing of Information & Third-Party Advertising

We do not sell your personal information. None of our apps contain third-party advertising or behavioral tracking. We may share information with:

  • Service Providers: Hosting, storage, and crash reporting providers (e.g., Crashlytics) who help us operate the Services.
  • Legal Compliance: Authorities or regulators when required by law or to protect user safety.

6. Children's Privacy (COPPA & GDPR-K Compliance)

We strictly comply with COPPA, GDPR-K, and App Store Guidelines regarding children's data.

  • Zero Data Collection on Kids: We never collect information on kids. Children can play our Kids Apps (Snap Maps, Snap Memory, Snap Quiz, Snap Handwriting, Snap Spelling, Snap Math, and Snap Reading) without creating an account.
  • Optional Parent Accounts: To allow families to eventually sync data across the broader Snappit ecosystem, our Kids Apps offer an optional "Parent Account" feature. This is an optional step for parents, restricted solely to adults, and protected by a Parental Gate to ensure children cannot access it. Any data collected here (such as a parent's email address) belongs to the adult.
  • Main Snappit App: Where broader data collection is required for functionality in the main app, accounts for children under 13 require verified parental consent. Parents may review, update, or delete their child's information at any time.

7. Data Retention

We retain personal data only as long as necessary. You may request deletion of your account and personal data at any time by contacting us.

8. Data Security

We use technical and organizational measures to protect your data, including encryption, secure storage, and limited employee access.

9. Your Rights

Depending on your location, you may have rights to access, update, or delete your personal data, or withdraw consent.

10. Contact Us

If you have questions or requests about this Privacy Policy, please contact us:

Escalera AI SL

Email: admin@escalera.ai

Address: Escalera AI, Calle Obispo Munoz 73, 46100 Burjassot Valencia

11. Updates to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via the app, website, or by email.